Step 1 : Introduction to the question "Which product's "new" formula, introduced to the public in 1985 was a major flop?"
Company founder ASA Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select (and anonymous) employees.
Step 2 : Answer to the question "Which product's "new" formula, introduced to the public in 1985 was a major flop?
Coca-Cola inventor John Pemberton is known to have shared his original formula with at least four people before his death in 1888. In 1891, Asa Candler purchased the law to the formula from Pemberton's estate, founded the Coca-Cola Company, and instituted the shroud of secrecy that has since enveloped the formula.
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